Full Figured Fashion Showroom in New York
Hey House Cats-
Let me start by saying that there are no showrooms dedicated exclusively to Full Figured Fashion in New York City. Aside from the Ashley Stewarts and Lane Bryants, there aren’t really any boutiques either. Now to take it a step further, I do not shop at the above mentioned for reasons that range from lack of quality and style to being over priced. I guess when you are the only players in town, you have to right to charge high prices for low quality.
For those of you who are full figured, and either live in or come to visit New York…. I have something special to share with you today. New York now has a showroom that is dedicated to full figured fashion, sizes 14 and above. They specialize in formal gowns and wedding dresses. The name of this oasis is: Mielle Boutique, “where size doesn’t matter”. Located in Tribeca at 185 Franklin St. in New York City, and ran by mother and daughter duo Ellen & Michelle. Ellen Zwalsky, CEO of Mielle Boutique is an industry veteran with exclusive access to some of the worlds top designers. Mielle clientele benefit from these connections because instead of having to run around town, crazy, looking for the perfect dress… Zwalsky has the best in plus size fashion brought directly to her boutique for a one stop shopping experience.
Prior to me visiting the “by appointment only” boutique, I was EXTREMELY skeptical. Most plus size fashion is very matronly. I am young and want something borderline slutty and classy, lolll. Basically, no one can dress me, better than ME! I had this vision of granny dresses, cotillion lace, and high necklines. I pictured the showroom to be old and musty… like a twice worked over consignment shop. Honestly, most stores miss the mark by miles when it comes to full figured fashion. The cuts are all wrong, and they don’t have a full understanding of the differences between body types. In order to run any clothing brand, you must have a full understanding of body types and know how to dress individuals according to their shape. Prior to visiting the Mielle Boutique, I didn’t think that they would have many options for me.
So, I am going to do something here that I don’t normally do which is admit that my preconceived notions were completely WRONG!!!!! The Mielle Boutique was young and fresh. It was bright and airy, and I entered an environment that was both welcoming and encouraging. Note: there is no negative talk regarding self image allowed. If your self esteem is low, Ellen and Michelle come in and boost your spirits with both wine and positive affirmations that are genuine as they understand the struggle. During my visit at Mielle Boutique, the ladies assembled at least 20 looks for me, and pulled me out of my safe zone. Additionally, there were no commission based sales pressure. Their bottom line is finding the outfit that takes you to your personal best regardless if it is the lowest priced thing on the rack, or the most expensive. The choice of styles ranges from young and body hugging, to mature and conservative.
I honestly felt special with all of the attention and detail that went into creating holiday looks for me. There is a seamstress available for custom fitting, and the space is available for photo shoots for those of you who want glamor shots down in full length gowns. If you are interested in learning more please check out there website, or call in to make an appointment (information listed below).
185 Franklin Street 3rd Floor
Tribeca New York, NY 10013