Not All Asses are created Equal…until now

Three models all the same waist size, all different curve IDs

Have you ever jumped up and down, shake and shimmied to get into an awesome pair of jeans? Sure you have, we all have but NO more, Levi’s has come up with a jeans that will let you save your best dance moves for the club.

This week Levi’s debuted their  Curve ID, and I had the pleasure of attending the event.  The Curve ID is designed to flatter the curviest woman and enhance the less curvy. I personally have a love/hate relationship with jeans because of my muscular legs and booty but  after hearing how the ID was defined I was ready to be measured. The verdict was…CURVE I.D.  Bold.  The curve ID takes into consideration a woman’s shape and curves not just their waist measurement. Currently there are three  ID’s for women to choose from,

The “Bold Curve” best for woman who tend to get a gap in the back of their jeans.

The “Demi curve” for woman where the waist fits but doesn’t flatter.

The  “Slight curve” for where the jeans tend to be tight in the waist.

When I tried on the Bold bootleg I was in comfort heaven. Each Curve I.D  comes in various shades and fits and range approximately $59-79.50. Give them a try you’ll thank me later.

Ladies don’t fret it you don’t fit into any of these categories (Get measured first), 20% of the population of women don’t but Levi’s has jeans coming for you this winter.

*if anyone reading is in New York, Levi’s will be giving away 1,000 pairs of Curve ID brand jeans for free. The event starts at 10am in Bryant park, come down and bring something you’d like to donate to Goodwill then be fitted for your jeans.  Levi’s Blog . If that’s not a sweet enough deal come here the guest performance by Janelle Monae*